Term Paper: SWOT Analysis of Citib-ank

This is a bourne paper based on SWOT analysis of Citib-ank. The beginning(a) step in determine any companies expenditure is an in-depth discernment of its inbred and immaterial position. The internal well-being is symbiotic on it strengths and weaknesses while its extraneous sagacity dictates a take apart of the opportunities it wad avail and the threats it has to face.\n\n\nSWOT outline\n\nThe first step in determining any companies worth is an in-depth assessment of its internal and external position. The internal well-being is dependent on it strengths and weaknesses while its external assessment dictates a study of the opportunities it can avail and the threats it has to face.\n\nStrengths\n\nIts join on global presence and the incident that citibnk is increase its investments in thirdly world countries where there is a lot of potential to scram new customers. For example, Citibnk acquired 20% interest in Akbnk, which is the third largest bnk in Turkey, and in G uangdong Development Bnk in China. Also, corporate and investment bnking offices receptive in Kuwait and Dubai.\n\nCitibnk is rated Aa1 for deposits by Moodys currently a reference rating earned by only a a few(prenominal) financial institutions.\n\nCitibnk Direct, an e-bnking business launched in 2006 received deposits with $12 zillion in its initial year.\n\nCitibnk launched the worlds biometric recognise observation service (in Singapore) and its first biometric ATMs (in India) which is expected to revolutionize bnking go over the world. The biometric credit card includes the use of fingerprints to identify customers.\n\nWeaknesses\n\nCitibnk widening its global reach could be strength in harm of tapping previously untapped markets, save it can also muffle Citibnks position through increasing running expenses and additional employee educational activity be needed to employ the new branch. Setting up its first branch in a new field implies incurring further costs i n feasibility studies, training, root development and coordination between the headquarter and the new branch.\n\nAccording to a CNBC report dated January 14 2008, Citigroup plans to announce a release down of as practically as $24 one thousand million and layoffs that could total as frequently as 24,000 due to subprime and credit-related losses (Charlie Gasparino, CNBC, 14 January 2008)\n\nThe layoffs will increase insecurity among employees remaining with the association because they might feel that the chop might fall on them in the next round off of downsizing. This will hurt the companys functioning as employee morale will be low.\n\nKindly severalize custom made Essays, bound Papers, Research Papers, Thesis, Dissertation, Assignment, Book Reports, Reviews, Presentations, Projects, berth Studies, Coursework, Homework, Creative Writing, Critical Thinking, on the topic by clicking on the ordinate page.If you want to extend a full essay, order it on our website: Custom essay writing service. Free essay/order revisions. Essays of any complexity! Courseworks, term papers, research papers. 100% confidential! Homework live help. Custom Essay Order is available 24/7!